Narrative visuals in ink and pixels
Independent artistic work {under construction}
Hello and welcome.
This portfolio is a collection of my work in visual design, branding and packaging — projects shaped through careful thought, detail and a constant search for clarity. Take your time to explore the different sections and see how each idea evolves into a visual experience.Location: Berlin, Germany
Project Type: Photographic Study · Chromatic Research · Editorial · Visual Experimentation
Deliverables: Photographic series, color-altered signage studies, editorial layout, visual research documentation
Approach: In-situ photography · Color reconstruction · Studies on legibility, perception and symbolic disruption
The Challenge
Traffic signs depend on strict color codes for clarity and universal recognition. By altering their chromatic system while keeping their original shape and urban context, the challenge was to question how much function relies on color — and how meaning shifts when that code is disrupted.
The Solution
Berlin’s signs were photographed in place and then reconstructed through controlled color shifts, palettes inspired by color-vision deficiency and palettes drawn from contemporary visual aesthetics.
This transformation turns functional signals into abstract compositions where legibility destabilizes and the sign becomes image rather than instruction.
Reception
The project was appreciated for reframing everyday signage as fragile, expressive artifacts and for highlighting the tension between function and perception.
What Could Be Improved
Future versions could include interactive or motion-based studies, collaborations with color-blind users and expanding the exploration to other cities and signage systems.
Client: Vinos.de
Collaboration: Ruska Martin Associates (Berlin)
Project Type: Wine Label Design · Branding · Packaging · Print Production
Deliverables: Main label, graphic composition, reinterpreted historical illustration, master artwork, print-ready files, production supervision
Approach: Heritage-meets-modernity · Reimagined regional symbolism · Expressive typography · Craft detail and technical precision
Skills & Workflow: Art direction · Layout & composition · Vector illustration & hybrid engraving · File preparation · Production management · Premium finishes (hot foil · embossing · textured paper)
The Challenge
The goal was to reimagine a Rioja wine brand through historical codes, crests and regional symbolism, giving them a renewed visual identity capable of engaging a younger audience. The challenge lay in balancing modernity and tradition without losing authenticity — preserving the cultural strength of the region while building a more contemporary and appealing aesthetic.
The Solution
In collaboration with Ruska Martin Associates, a graphic identity was developed that merges classical elements with a modern visual language. The label blends historical illustration, a strong typographic hierarchy and bold red graphic accents to reinforce energy and character. Textured paper, hot-foil details and diagonal compositions introduce dynamism and sophistication, bringing the brand closer to a contemporary sensibility without breaking its connection to heritage.
Reception
The solution was praised by the client for updating traditional icons in an elegant and relevant way. The packaging stands out on shelf, conveying both credibility and modernity, while strengthening the wine’s premium positioning.
What Could Be Improved
Future opportunities could include expanding the visual system to additional product ranges, developing special editions with experimental finishes and creating deeper storytelling around Rioja’s historical symbols.
Client: Ferra, Marisa
Location: Germany / Portugal
Project Type: Branding · Visual Identity · Monogram Design · Craftmark
Deliverables: Logo/monogram, clay stamp design, identity applications
Approach: Initial-based exploration · Typographic fusion · Minimal handcrafted aesthetic · Clay-impression practicality
The Challenge
Create a clay stamp for ceramist Marisa Ferra — a mark that felt tactile, personal, and strong enough for clay impressions, yet refined for digital and printed use.
The Solution
By combining the initials M and F, the identity was shaped around Ferra, with a distinctive E that hints at materiality and handcraft. The result is a compact monogram that works as both a graphic signature and a clean, sculptural clay imprint.
Client Reception
Marisa embraced the design as an authentic expression of her work, appreciating how it solved her practical need while giving her a lasting identity.
What Could Be Improved
Possible next steps include developing supporting icons or patterns, additional stamp sizes, and a digital presence aligned with the new mark.
Client: Personal/Experimental
(in collaboration with my mother’s ceramic studio)
Location: Portugal
Project Type: Experimental Design · Visual Research · AI-Generated Imagery · Craft & Material Study
Deliverables: AI-generated visuals, clay-stamp concept studies, exploratory identity directions
Approach: AI prompting · Texture and material exploration · Digital-to-analog translation · Ceramic-inspired visual language
The Challenge
To merge two opposite worlds — the tactile unpredictability of clay and the hyper-controlled precision of AI. The goal was to explore how a digital tool could imagine the identity of a ceramic studio (my mother’s, in Portugal) as if its name were freshly stamped into raw terracotta.
The Solution
Through a playful dialogue between analog and digital, AI was prompted to generate hyper-realistic clay impressions, textures, and stamp scenarios. These outputs were curated and refined to align with the aesthetics of handmade ceramics, resulting in images that sit between mediums:
AI-driven imagination, clay-inspired materiality and a visual identity that is both experimental and artisanal.
Rather than a fixed brand, the project became an open space for exploration — a sandbox for testing ideas and pushing boundaries.
Client Reception
As a personal collaboration with my mother, the project was received with delight and curiosity, inspiring new directions for future ceramic experiments.
What Could Be Improved
Future steps may include custom AI models trained on real ceramic textures, physical stamp prototypes, hybrid AI-photography compositions, and motion or AR explorations to bring clay surfaces to life.
Client: Old Hands — Organic Wine Producer (Spain)
Collaboration: Ruska Martin Associates, Berlin
Project type: Packaging Design, Illustration, Branding, Concept Development, Photography Direction
Deliverables: Front & back wine label design · Full illustrated landscape concept based on hand lines · Digital artwork, texturing & color development · Print-ready files, technical setup & production coordination · Product and promotional photography assets
Keywords: Packaging Design, Wine Label, Illustration, Branding, Organic Wine, Craftsmanship, Editorial Approach, Sustainable Production
The Challenge
To transform the idea of generational, sustainable winemaking into a single visual metaphor that felt authentic, memorable, and true to the brand’s organic roots.
The Solution
Created in collaboration with Ruska Martin Associates, the label turns a detailed palm illustration into a miniature landscape — its natural lines becoming vineyards, animals, and elements from the wine’s Spanish origin. Warm tones, subtle gold accents, and textured paper reinforce the artisanal character, while photography highlights the connection between land, craft, and tradition.
Client Response
The concept’s clarity and storytelling impact were highly appreciated, strengthening the wine’s organic identity and shelf presence.
What Could Be Improved
Extending the visual system to more varieties or seasonal editions, and adding extra storytelling elements, could further enrich the brand’s ecological narrative.
Client: Self-initiated / Experimental
Location: Berlin, Germany
Project Type: Infographic Design · Visual Systems · Editorial · Minimalist Geometry
Deliverables: Poster series, visual system, color & proportion diagrams
Approach: Geometric reduction · Proportional mapping · Chromatic harmony · Transparency layering
The Challenge
To translate classic coffee drinks into a universal visual system — without photography. Each beverage had to be reduced to its essentials (espresso, milk, foam, ice…) and expressed through pure geometry, proportion, and color. The system needed to feel minimal yet expressive, technical yet warm.
The Solution
Each drink is built from overlapping circles, calculated ratios, and controlled chromatic palettes. Transparency conveys density, scale shows quantity, and the white cup anchors the abstraction. The series turns familiar recipes into visual formulas — simple, balanced, and contemplative.
Reception
Praised for its clarity, harmony, and elegance, the series resonated with viewers who enjoyed seeing everyday rituals distilled into abstract visual studies.
What Could Be Improved
Future directions include adding global coffee variations, animated versions, printed editions, or an interactive tool for adjusting ingredient proportions.
Client: Speculative / Concept Project
Collaboration: Independent
Project Type: Branding · Visual Identity · Typography · Editorial · Concept Development
Deliverables: Logo, color system, typographic identity, visual language, concept applications (packaging & digital)
Approach: Organic × synthetic contrast · Fluid typography · Earth-tone vs neon palette · Material-inspired textures
The Challenge
To imagine a speculative identity for a vegetarian fast-food brand questioning the future of industrial eating — from ultra-processed foods to waste and sustainability. The goal was to rethink the burger as a cultural symbol and create a visual language that felt familiar yet provocatively future-minded.
The Solution
A system built on contrasts: fluid typography suggesting transformation, earthy tones paired with electric green symbolizing the organic–synthetic tension, and textures inspired by natural grains set against sharp digital surfaces. Together, these elements frame Ember as a bold, sustainable, and visually expressive fast-food concept.
Reception
The project prompted reflection on how branding, food culture, and ethics could intersect in the future, sparking curiosity around materiality and sustainable narratives.
What Could Be Improved
Future directions include exploring circular-economy packaging, rethinking ultra-processed aesthetics, expanding the fictional ecosystem around sourcing and production, and prototyping new forms of sustainable fast-food design.
Client: NIVEA (Beiersdorf)
Collaboration: Ruska Martin Associates
Project Type: Packaging Design · Illustration · Print Production · FMCG
Deliverables: Illustrations, pack artwork, limited editions, production files, color separations, print supervision
Approach: Ingredient-driven illustration · Emotional communication · Brand consistency · Technical precision
Skills & Workflow: Illustration (digital & traditional hybrid) · Color management · Print-ready artwork · Prepress coordination · Multi-SKU adaptation
The Challenge
To create illustrations that conveyed scent, texture, and sensorial experience while strictly respecting NIVEA’s brand guidelines. The work needed to feel expressive and emotional, yet translate perfectly into mass production across multiple product lines and printing processes.
The Solution
Using detailed, watercolor-inspired illustrations, each design captured the ingredients and seasonal mood of the product — from winter warmth to summer freshness. In collaboration with Ruska Martin Associates, the project also included full production support: print-ready files, color separations, proof reviews, SKU adaptations, and coordination with client and print suppliers to ensure color fidelity and clarity on shelf.
Reception
The designs were praised for their emotional impact, ingredient readability, and strong shelf visibility, reinforcing the link between illustration, fragrance, and product experience.
What Could Be Improved
Future development could explore motion-based illustration for digital campaigns, more sustainable print finishes, enhanced ingredient storytelling, and a unified seasonal design framework across categories.
Client: Natch®
Project Type: Visual Communication · Illustration · Graphic Design · Product Photography · Digital Campaign Assets
Deliverables: Illustrations, product lifestyle visuals, tablet compositions, toothbrush integrations, hero images, digital banners, social media assets
Approach: Sustainability-driven storytelling · Playful illustration · Hybrid photo–illustration compositions · Natural colour language
Skills & Workflow: Art direction · Character design · Digital illustration · Photography & retouching · Layout for digital campaigns · Consistent visual system development