Narrative visuals in ink and pixels
Independent artistic work
Hello and welcome.
This portfolio is a collection of my work in visual design, branding and packaging — projects shaped through careful thought, detail and a constant search for clarity. Take your time to explore the different sections and see how each idea evolves into a visual experience.Location: Berlin, Germany
Project Type: Photographic Study · Chromatic Research · Editorial · Visual Experimentation
Deliverables: Photographic series, color-altered signage studies, editorial layout, visual research documentation
Approach: In-situ photography · Color reconstruction · Studies on legibility, perception and symbolic disruption
The Challenge
Traffic signs depend on strict color codes for clarity and universal recognition. By altering their chromatic system while keeping their original shape and urban context, the challenge was to question how much function relies on color — and how meaning shifts when that code is disrupted.
The Solution
Berlin’s signs were photographed in place and then reconstructed through controlled color shifts, palettes inspired by color-vision deficiency and palettes drawn from contemporary visual aesthetics.
This transformation turns functional signals into abstract compositions where legibility destabilizes and the sign becomes image rather than instruction.
Reception
The project was appreciated for reframing everyday signage as fragile, expressive artifacts and for highlighting the tension between function and perception.
What Could Be Improved
Future versions could include interactive or motion-based studies, collaborations with color-blind users and expanding the exploration to other cities and signage systems.
Client: Vinos.de
Collaboration: Ruska Martin Associates (Berlin)
Project Type: Wine Label Design · Branding · Packaging · Print Production
Deliverables: Main label, graphic composition, reinterpreted historical illustration, master artwork, print-ready files, production supervision
Approach: Heritage-meets-modernity · Reimagined regional symbolism · Expressive typography · Craft detail and technical precision
Skills & Workflow: Art direction · Layout & composition · Vector illustration & hybrid engraving · File preparation · Production management · Premium finishes (hot foil · embossing · textured paper)
The Challenge
The goal was to reimagine a Rioja wine brand through historical codes, crests and regional symbolism, giving them a renewed visual identity capable of engaging a younger audience. The challenge lay in balancing modernity and tradition without losing authenticity — preserving the cultural strength of the region while building a more contemporary and appealing aesthetic.
The Solution
In collaboration with Ruska Martin Associates, a graphic identity was developed that merges classical elements with a modern visual language. The label blends historical illustration, a strong typographic hierarchy and bold red graphic accents to reinforce energy and character. Textured paper, hot-foil details and diagonal compositions introduce dynamism and sophistication, bringing the brand closer to a contemporary sensibility without breaking its connection to heritage.
Reception
The solution was praised by the client for updating traditional icons in an elegant and relevant way. The packaging stands out on shelf, conveying both credibility and modernity, while strengthening the wine’s premium positioning.
What Could Be Improved
Future opportunities could include expanding the visual system to additional product ranges, developing special editions with experimental finishes and creating deeper storytelling around Rioja’s historical symbols.
Client: Ferra, Marisa
Location: Germany / Portugal
Project Type: Branding · Visual Identity · Monogram Design · Craftmark
Deliverables: Logo/monogram, clay stamp design, identity applications
Approach: Initial-based exploration · Typographic fusion · Minimal handcrafted aesthetic · Clay-impression practicality
The Challenge
Create a clay stamp for ceramist Marisa Ferra — a mark that felt tactile, personal, and strong enough for clay impressions, yet refined for digital and printed use.
The Solution
By combining the initials M and F, the identity was shaped around Ferra, with a distinctive E that hints at materiality and handcraft. The result is a compact monogram that works as both a graphic signature and a clean, sculptural clay imprint.
Client Reception
Marisa embraced the design as an authentic expression of her work, appreciating how it solved her practical need while giving her a lasting identity.
What Could Be Improved
Possible next steps include developing supporting icons or patterns, additional stamp sizes, and a digital presence aligned with the new mark.
Client: Personal/Experimental
(in collaboration with my mother’s ceramic studio)
Location: Portugal
Project Type: Experimental Design · Visual Research · AI-Generated Imagery · Craft & Material Study
Deliverables: AI-generated visuals, clay-stamp concept studies, exploratory identity directions
Approach: AI prompting · Texture and material exploration · Digital-to-analog translation · Ceramic-inspired visual language
The Challenge
To merge two opposite worlds — the tactile unpredictability of clay and the hyper-controlled precision of AI. The goal was to explore how a digital tool could imagine the identity of a ceramic studio (my mother’s, in Portugal) as if its name were freshly stamped into raw terracotta.
The Solution
Through a playful dialogue between analog and digital, AI was prompted to generate hyper-realistic clay impressions, textures, and stamp scenarios. These outputs were curated and refined to align with the aesthetics of handmade ceramics, resulting in images that sit between mediums:
AI-driven imagination, clay-inspired materiality and a visual identity that is both experimental and artisanal.
Rather than a fixed brand, the project became an open space for exploration — a sandbox for testing ideas and pushing boundaries.
Client Reception
As a personal collaboration with my mother, the project was received with delight and curiosity, inspiring new directions for future ceramic experiments.
What Could Be Improved
Future steps may include custom AI models trained on real ceramic textures, physical stamp prototypes, hybrid AI-photography compositions, and motion or AR explorations to bring clay surfaces to life.
Client: Vinos.de (Berlin)
Collaboration: Ruska Martin Associates (Berlin)
Project Type: Wine Label Design · Illustration · Packaging · Graphic Storytelling
Deliverables: Main label illustration, extended packaging artwork (shipping boxes), print-ready files, production supervision, visual storytelling assets
Approach: Mediterranean narrative · Human-centered illustration · Workshop-inspired visual research · Warm color palettes · Playful composition
Skills & Workflow: Illustration (vector-based) · Editorial-style scene composition · Layout & typography · Prepress preparation · Collaboration with production teams
The Challenge
To create a special-edition wine label capable of capturing the full narrative of Mallorca’s winemaking tradition, from harvesting to celebration, while reflecting the collaborative spirit of a creative workshop held on the island. The challenge was to condense a complex, communal experience into a single visual story that felt warm, human, and culturally rooted.
The Solution
In collaboration with Wein und Vinos and Ruska Martin Associates, the label was developed as an illustrated panorama of Mediterranean life. The composition highlights key moments of the winemaking process, grape picking, pressing, barrel aging, tasting all depicted through vibrant colors, stylized characters, and graphic storytelling.
The packaging extended this illustrated universe to shipping boxes, turning every side into a scene that reinforces the edition’s narrative. The result is a joyful, accessible identity that celebrates craft, community, and Mallorca’s sunlit atmosphere.
Reception
The project was praised for its charm, clarity, and storytelling value. The illustration brought personality to the bottle, strengthening the connection between product and place, and resonating strongly with consumers seeking authenticity.
What Could Be Improved
Future developments could include expanding the illustrated universe into seasonal editions, animated assets for digital use, or additional storytelling layers highlighting local producers and traditions.
Client: Old Hands — Organic Wine Producer (Spain)
Collaboration: Ruska Martin Associates, Berlin
Project type: Packaging Design, Illustration, Branding, Concept Development, Photography Direction
Deliverables: Front & back wine label design · Full illustrated landscape concept based on hand lines · Digital artwork, texturing & color development · Print-ready files, technical setup & production coordination · Product and promotional photography assets
Keywords: Packaging Design, Wine Label, Illustration, Branding, Organic Wine, Craftsmanship, Editorial Approach, Sustainable Production
The Challenge
To transform the idea of generational, sustainable winemaking into a single visual metaphor that felt authentic, memorable, and true to the brand’s organic roots.
The Solution
Created in collaboration with Ruska Martin Associates, the label turns a detailed palm illustration into a miniature landscape — its natural lines becoming vineyards, animals, and elements from the wine’s Spanish origin. Warm tones, subtle gold accents, and textured paper reinforce the artisanal character, while photography highlights the connection between land, craft, and tradition.
Client Response
The concept’s clarity and storytelling impact were highly appreciated, strengthening the wine’s organic identity and shelf presence.
What Could Be Improved
Extending the visual system to more varieties or seasonal editions, and adding extra storytelling elements, could further enrich the brand’s ecological narrative.
Client: Bodegas La Granadilla (Spain)
Collaboration: Ruska Martin Associates · Berlin
Project Type: Wine Label Design · Branding · Packaging · Print Production
Deliverables: Wrap-around label design, historic illustration integration, metallic accents, master artwork, print-ready files, production coordination
Approach: Classic–modern fusion · Typographic boldness · Historical engraving reinterpretation · Metallic geometry · Premium finishing
Skills & Workflow: Art direction · Layout & composition · Illustration adaptation · Prepress & print supervision · Foil & texture specification
The Challenge
The project aimed to reinterpret a classic Spanish wine label by merging historical imagery with a bold, contemporary graphic language. The main challenge was to create a unified wrap-around composition where typography, illustration, and metallic shapes coexist in balance—honoring tradition while clearly signaling a modern, elevated identity.
The Solution
In collaboration with Ruska Martin Associates, the label was developed as a dialogue between eras: a refined 19th-century engraving paired with large typographic forms extending across the full label width. Copper-toned metallic blocks introduce rhythm and contrast, adding a sculptural presence against the cool blue palette.
This interplay of classic illustration and geometric accents creates a striking, premium aesthetic that feels both historical and distinctly current.
Reception
The final design was praised for its visual impact and its sophisticated blend of old and new. It stands out on shelf, reinforces the wine’s regional heritage, and elevates the brand’s perception within a competitive category.
What Could Be Improved
Future iterations could explore extending the visual system across additional varieties, experimenting with alternative foil tones, or developing a more narrative approach around the historical references used in the artwork.
Client: Self-initiated / Experimental
Location: Berlin, Germany
Project Type: Infographic Design · Visual Systems · Editorial · Minimalist Geometry
Deliverables: Poster series, visual system, color & proportion diagrams
Approach: Geometric reduction · Proportional mapping · Chromatic harmony · Transparency layering
The Challenge
To translate classic coffee drinks into a universal visual system — without photography. Each beverage had to be reduced to its essentials (espresso, milk, foam, ice…) and expressed through pure geometry, proportion, and color. The system needed to feel minimal yet expressive, technical yet warm.
The Solution
Each drink is built from overlapping circles, calculated ratios, and controlled chromatic palettes. Transparency conveys density, scale shows quantity, and the white cup anchors the abstraction. The series turns familiar recipes into visual formulas — simple, balanced, and contemplative.
Reception
Praised for its clarity, harmony, and elegance, the series resonated with viewers who enjoyed seeing everyday rituals distilled into abstract visual studies.
What Could Be Improved
Future directions include adding global coffee variations, animated versions, printed editions, or an interactive tool for adjusting ingredient proportions.
Client: Speculative / Concept Project
Collaboration: Independent
Project Type: Branding · Visual Identity · Typography · Editorial · Concept Development
Deliverables: Logo, color system, typographic identity, visual language, concept applications (packaging & digital)
Approach: Organic × synthetic contrast · Fluid typography · Earth-tone vs neon palette · Material-inspired textures
The Challenge
To imagine a speculative identity for a vegetarian fast-food brand questioning the future of industrial eating — from ultra-processed foods to waste and sustainability. The goal was to rethink the burger as a cultural symbol and create a visual language that felt familiar yet provocatively future-minded.
The Solution
A system built on contrasts: fluid typography suggesting transformation, earthy tones paired with electric green symbolizing the organic–synthetic tension, and textures inspired by natural grains set against sharp digital surfaces. Together, these elements frame Ember as a bold, sustainable, and visually expressive fast-food concept.
Reception
The project prompted reflection on how branding, food culture, and ethics could intersect in the future, sparking curiosity around materiality and sustainable narratives.
What Could Be Improved
Future directions include exploring circular-economy packaging, rethinking ultra-processed aesthetics, expanding the fictional ecosystem around sourcing and production, and prototyping new forms of sustainable fast-food design.