Narrative visuals in ink and pixels
Independent artistic work
Client: Speculative / Concept Project
Collaboration: Independent
Project Type: Branding · Visual Identity · Typography · Editorial · Concept Development
Deliverables: Logo, color system, typographic identity, visual language, concept applications (packaging & digital)
Approach: Organic × synthetic contrast · Fluid typography · Earth-tone vs neon palette · Material-inspired textures
The Challenge
To imagine a speculative identity for a vegetarian fast-food brand questioning the future of industrial eating — from ultra-processed foods to waste and sustainability. The goal was to rethink the burger as a cultural symbol and create a visual language that felt familiar yet provocatively future-minded.
The Solution
A system built on contrasts: fluid typography suggesting transformation, earthy tones paired with electric green symbolizing the organic–synthetic tension, and textures inspired by natural grains set against sharp digital surfaces. Together, these elements frame Ember as a bold, sustainable, and visually expressive fast-food concept.
Reception
The project prompted reflection on how branding, food culture, and ethics could intersect in the future, sparking curiosity around materiality and sustainable narratives.
What Could Be Improved
Future directions include exploring circular-economy packaging, rethinking ultra-processed aesthetics, expanding the fictional ecosystem around sourcing and production, and prototyping new forms of sustainable fast-food design.