Narrative visuals in ink and pixels
Independent artistic work
Client: Bodegas La Granadilla (Spain)
Collaboration: Ruska Martin Associates · Berlin
Project Type: Wine Label Design · Branding · Packaging · Print Production
Deliverables: Wrap-around label design, historic illustration integration, metallic accents, master artwork, print-ready files, production coordination
Approach: Classic–modern fusion · Typographic boldness · Historical engraving reinterpretation · Metallic geometry · Premium finishing
Skills & Workflow: Art direction · Layout & composition · Illustration adaptation · Prepress & print supervision · Foil & texture specification
The Challenge
The project aimed to reinterpret a classic Spanish wine label by merging historical imagery with a bold, contemporary graphic language. The main challenge was to create a unified wrap-around composition where typography, illustration, and metallic shapes coexist in balance—honoring tradition while clearly signaling a modern, elevated identity.
The Solution
In collaboration with Ruska Martin Associates, the label was developed as a dialogue between eras: a refined 19th-century engraving paired with large typographic forms extending across the full label width. Copper-toned metallic blocks introduce rhythm and contrast, adding a sculptural presence against the cool blue palette.
This interplay of classic illustration and geometric accents creates a striking, premium aesthetic that feels both historical and distinctly current.
Reception
The final design was praised for its visual impact and its sophisticated blend of old and new. It stands out on shelf, reinforces the wine’s regional heritage, and elevates the brand’s perception within a competitive category.
What Could Be Improved
Future iterations could explore extending the visual system across additional varieties, experimenting with alternative foil tones, or developing a more narrative approach around the historical references used in the artwork.