Narrative visuals in ink and pixels
Independent artistic work
Client: Vinos.de (Berlin)
Collaboration: Ruska Martin Associates (Berlin)
Project Type: Wine Label Design · Illustration · Packaging · Graphic Storytelling
Deliverables: Main label illustration, extended packaging artwork (shipping boxes), print-ready files, production supervision, visual storytelling assets
Approach: Mediterranean narrative · Human-centered illustration · Workshop-inspired visual research · Warm color palettes · Playful composition
Skills & Workflow: Illustration (vector-based) · Editorial-style scene composition · Layout & typography · Prepress preparation · Collaboration with production teams
The Challenge
To create a special-edition wine label capable of capturing the full narrative of Mallorca’s winemaking tradition, from harvesting to celebration, while reflecting the collaborative spirit of a creative workshop held on the island. The challenge was to condense a complex, communal experience into a single visual story that felt warm, human, and culturally rooted.
The Solution
In collaboration with Wein und Vinos and Ruska Martin Associates, the label was developed as an illustrated panorama of Mediterranean life. The composition highlights key moments of the winemaking process, grape picking, pressing, barrel aging, tasting all depicted through vibrant colors, stylized characters, and graphic storytelling.
The packaging extended this illustrated universe to shipping boxes, turning every side into a scene that reinforces the edition’s narrative. The result is a joyful, accessible identity that celebrates craft, community, and Mallorca’s sunlit atmosphere.
Reception
The project was praised for its charm, clarity, and storytelling value. The illustration brought personality to the bottle, strengthening the connection between product and place, and resonating strongly with consumers seeking authenticity.
What Could Be Improved
Future developments could include expanding the illustrated universe into seasonal editions, animated assets for digital use, or additional storytelling layers highlighting local producers and traditions.