ILLUSTRATION
Narrative visuals in ink and pixelsjoão lobo colaço
ART / Photography
Independent artistic work
Let’s NATCH®
Client: Natch®
Project Type: Visual Communication · Illustration · Graphic Design · Product Photography · Digital Campaign Assets
Deliverables: Illustrations, product lifestyle visuals, tablet compositions, toothbrush integrations, hero images, digital banners, social media assets
Approach: Sustainability-driven storytelling · Playful illustration · Hybrid photo–illustration compositions · Natural colour language
Skills & Workflow: Art direction · Character design · Digital illustration · Photography & retouching · Layout for digital campaigns · Consistent visual system development
Case Study
The Challenge
The goal was to support Natch — a natural toothpaste tablet brand — in communicating its sustainable mission through a visual universe that feels friendly, modern, and environmentally conscious. The challenge lay in transforming a functional oral-care product into an emotionally engaging experience that highlights natural ingredients, zero-plastic thinking, and everyday convenience.
The Solution
Through a mix of illustration, photography, and graphic design, we created a playful visual language centred around expressive line-drawn characters interacting with real products. The hand-based motifs reinforce care, responsibility, and the brand’s message: the future is in our hands. Soft colours, organic lines, and minimal compositions bring warmth and human personality to a category often dominated by clinical aesthetics. Together, these elements build an identity that is both natural and joyful, amplifying Natch’s mission of sustainable oral care.
Reception
The refreshed visual communication strengthened Natch’s brand presence, helping it stand out with a tone that is emotional, relatable, and eco-driven. The combination of illustration and photography proved effective in conveying both product quality and brand purpose.
What Could Be Improved
Potential next steps could explore animated content for social media, expanding the illustrative universe into packaging, or developing seasonal campaigns highlighting flavour variations and rituals of daily care.
© lobo colaco, Joao
lobocolaco@posteo.de