Narrative visuals in ink and pixels
Independent artistic work
Client: NIVEA (Beiersdorf)
Collaboration: Ruska Martin Associates
Project Type: Packaging Design · Illustration · Print Production · FMCG
Deliverables: Illustrations, pack artwork, limited editions, production files, color separations, print supervision
Approach: Ingredient-driven illustration · Emotional communication · Brand consistency · Technical precision
Skills & Workflow: Illustration (digital & traditional hybrid) · Color management · Print-ready artwork · Prepress coordination · Multi-SKU adaptation
The Challenge
To create illustrations that conveyed scent, texture, and sensorial experience while strictly respecting NIVEA’s brand guidelines. The work needed to feel expressive and emotional, yet translate perfectly into mass production across multiple product lines and printing processes.
The Solution
Using detailed, watercolor-inspired illustrations, each design captured the ingredients and seasonal mood of the product — from winter warmth to summer freshness. In collaboration with Ruska Martin Associates, the project also included full production support: print-ready files, color separations, proof reviews, SKU adaptations, and coordination with client and print suppliers to ensure color fidelity and clarity on shelf.
Reception
The designs were praised for their emotional impact, ingredient readability, and strong shelf visibility, reinforcing the link between illustration, fragrance, and product experience.
What Could Be Improved
Future development could explore motion-based illustration for digital campaigns, more sustainable print finishes, enhanced ingredient storytelling, and a unified seasonal design framework across categories.