Narrative visuals in ink and pixels
Independent artistic work
Client: Old Hands — Organic Wine Producer (Spain)
Collaboration: Ruska Martin Associates, Berlin
Project type: Packaging Design, Illustration, Branding, Concept Development, Photography Direction
Deliverables: Front & back wine label design · Full illustrated landscape concept based on hand lines · Digital artwork, texturing & color development · Print-ready files, technical setup & production coordination · Product and promotional photography assets
Keywords: Packaging Design, Wine Label, Illustration, Branding, Organic Wine, Craftsmanship, Editorial Approach, Sustainable Production
The Challenge
To transform the idea of generational, sustainable winemaking into a single visual metaphor that felt authentic, memorable, and true to the brand’s organic roots.
The Solution
Created in collaboration with Ruska Martin Associates, the label turns a detailed palm illustration into a miniature landscape — its natural lines becoming vineyards, animals, and elements from the wine’s Spanish origin. Warm tones, subtle gold accents, and textured paper reinforce the artisanal character, while photography highlights the connection between land, craft, and tradition.
Client Response
The concept’s clarity and storytelling impact were highly appreciated, strengthening the wine’s organic identity and shelf presence.
What Could Be Improved
Extending the visual system to more varieties or seasonal editions, and adding extra storytelling elements, could further enrich the brand’s ecological narrative.