Narrative visuals in ink and pixels
Independent artistic work
Client: Vinos.de
Collaboration: Ruska Martin Associates (Berlin)
Project Type: Wine Label Design · Branding · Packaging · Print Production
Deliverables: Main label, graphic composition, reinterpreted historical illustration, master artwork, print-ready files, production supervision
Approach: Heritage-meets-modernity · Reimagined regional symbolism · Expressive typography · Craft detail and technical precision
Skills & Workflow: Art direction · Layout & composition · Vector illustration & hybrid engraving · File preparation · Production management · Premium finishes (hot foil · embossing · textured paper)
The Challenge
The goal was to reimagine a Rioja wine brand through historical codes, crests and regional symbolism, giving them a renewed visual identity capable of engaging a younger audience. The challenge lay in balancing modernity and tradition without losing authenticity — preserving the cultural strength of the region while building a more contemporary and appealing aesthetic.
The Solution
In collaboration with Ruska Martin Associates, a graphic identity was developed that merges classical elements with a modern visual language. The label blends historical illustration, a strong typographic hierarchy and bold red graphic accents to reinforce energy and character. Textured paper, hot-foil details and diagonal compositions introduce dynamism and sophistication, bringing the brand closer to a contemporary sensibility without breaking its connection to heritage.
Reception
The solution was praised by the client for updating traditional icons in an elegant and relevant way. The packaging stands out on shelf, conveying both credibility and modernity, while strengthening the wine’s premium positioning.
What Could Be Improved
Future opportunities could include expanding the visual system to additional product ranges, developing special editions with experimental finishes and creating deeper storytelling around Rioja’s historical symbols.